Writing for the web is very different from writing for print. Online readers want content that meets their needs (e.g. how to register as a new student, or opportunities to study abroad, or what research is being conducted). These readers will want to find this information quickly and easily. They will want to know the information is accurate, up-to-date and credible too. Meeting these needs and expectations for online content requires writing in a different way than print.
The aim of this workshop is to help you develop the skills needed to write effective and accessible content for University online resources, including public-facing websites, department/school intranets and blogs.
For / Special Requirements
It is useful for those new to writing digital copy and those who have been producing online content for some time.
After attending this course you will be able to:
describe the difference between online and print content.
understand your user needs and how these relate to business objectives.
use techniques to help people engage with your content, which will ultimately help you meet business objectives.
identify potential accessibility issues in your content and make sure it is usable for all users including those with disabilities and learning conditions.
understand how to maintain your content, so it is always useful.
A non-attendance and late-cancellation fee of £50 applies to this course.